01 / Overview
Over 12 months, Thiqa ran a sustained Google Display Ads campaign for Daragmeh — a Jordanian clothing retailer — generating 5.35 million impressions and 27,900 clicks at just $0.07 per click, for a total spend of $1.86K. The campaign reached Jordanian shoppers across the Google Display Network, with 89.4% of impressions delivered to mobile devices. Seasonal creatives for Eid and Winter collections kept the brand visible and relevant throughout the year.
02 / The Challenge
What We Were Up Against
Daragmeh, a Jordanian clothing retailer selling for all ages, wanted to maximise brand reach and visibility across Jordan using Google Display Ads — reaching the widest possible audience of shoppers at the lowest possible cost per click.
Goal was reach, not conversions — optimising for impressions at low cost requires a specific Display strategy
Jordanian retail market is competitive, with many brands fighting for the same audience
Display campaigns can easily waste budget on irrelevant placements without tight management
Needed seasonal creatives (Eid, Winter) to stay relevant and drive engagement year-round
03 / How We Built a Nationwide Reach Campaign for Daragmeh
How We Fixed It
Display Network Strategy
Structured campaigns across the Google Display Network targeting relevant Jordanian audiences based on shopping behaviour, fashion interests, and demographic profiles — ensuring Daragmeh's ads appeared on the sites and apps its customers actually use.
Seasonal Creative Rotation
Deployed campaign-specific creatives aligned to key retail moments — Winter Collection and Eid Collection — matching the ad messaging to what shoppers were already thinking about, which kept CTR stable and engagement high throughout the year.
Mobile-First Budget Allocation
Early data confirmed that 89.4% of impressions came from mobile phones. Budget and bidding were adjusted accordingly, ensuring the campaign was fully optimised for the devices where Jordanian shoppers actually spend their time.
Cost Efficiency Optimisation
Maintained a $0.07 average CPC across 12 months by continuously pruning underperforming placements and reallocating budget toward the highest-reach, lowest-cost inventory — delivering 5.35M impressions for just $1.86K total.
04 / 1 Year of Consistent Brand Reach
The Numbers
5.35M
Total Impressions
May 2020 – May 2021
27.9K
Total Clicks
Google Display Network
$0.07
Avg. CPC
Google Display
$1.86K
Total Cost
1 year of campaigns
89.4%
Mobile Impressions
of all impressions
05 / Verified platform data — Google Ads
Platform Screenshots
Performance Overview — Impressions, Clicks & Cost
Audience Demographics — Gender & Age
Device Breakdown — Mobile vs. Desktop
Ad Creatives