Thiqa Agency
Jordan's #1 Specialist Paid Ads Agency — Official Meta & Google Partner

Paid Advertising Agency in Amman Jordan

Google Ads · Meta Ads · TikTok · Snapchat · LinkedIn — All Managed In-House in Amman

Case Studies
Verified client results
Riyadh NahlRetail
TikTok Ads· 12 Months
View →
4.89x
Purchase ROAS
4.89x
Purchase ROAS
50,482.55 SAR
Purchase Value (Website)
Rotana Arjaan Hotel AmmanHospitality
Google Display Ads· 2 Months
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2.11M
Display Impressions
2.11M
Impressions
27.5K
Clicks
Verified platform data · Meta Ads Manager & Google Ads
All Case Studies →
About Us

One agency.
One discipline.
Paid advertising
only.

"Every $1 our clients invest in advertising returns $8.90 in revenue."

12
Years operating
70+
Clients served
$2.4M
Annual ad spend
8.9X
Average ROAS

Founded in 2017, Thiqa Agency has spent over 9 years managing performance campaigns across Jordan, the GCC, and the wider MENA region — as an official Meta Business Partner and Google Ads Partner. Unlike full-service agencies, we do one thing only: paid advertising.

The Problem

Why Most Paid Ad Campaigns in Jordan Fail — And How Thiqa Fixes Them

After auditing hundreds of ad accounts across Amman and Jordan, we see the same four problems repeatedly: campaigns chasing vanity metrics instead of conversions; no proper tracking; creative that doesn't speak to the Jordanian buyer; and budgets spread too thin without a clear funnel strategy.

At Thiqa Agency, we do not launch a single campaign until we have solved all four. Every campaign we build is structured around a clear commercial objective and tracked with GA4, Meta Pixel, server-side Conversion API, and offline conversion imports.

01

Sales-First Strategy

Before we write a single ad, we define the exact commercial target: ROAS, CPA, CPL-qualified, or MER. Every budget decision is made against that number — not against platform-reported vanity metrics. Your dashboard shows revenue and cost-per-outcome, in Jordanian Dinars, broken down by campaign, ad set, and creative.

02

Full-Funnel Architecture

We build in three layers: prospecting campaigns to reach new audiences who match your best customers; remarketing campaigns to re-engage visitors who did not convert; and retention campaigns to increase lifetime value from existing customers. Most agencies run only the first layer and wonder why results plateau.

03

Accurate Conversion Tracking

We set up GA4 server-side tracking, Meta Conversion API (CAPI), Google Ads enhanced conversions, and — where applicable — offline conversion imports from your CRM or WhatsApp. Accurate data = better algorithm decisions = lower cost per result.

04

Fast Creative Iteration

We run weekly creative sprints: test new ad formats, headlines, and visuals against your current controls, kill what underperforms within 7 days, and scale what wins. In the Jordanian market, where Ramadan, Eid, Back-to-School, and White Friday each demand different messaging, speed of creative iteration is a direct competitive advantage.

Our Platforms

Paid Advertising Services in Amman, Jordan

We manage full-funnel paid advertising campaigns across every major platform active in the Jordanian market.

Start a Campaign →
01
Google Ads
Search, Shopping, Display & YouTube

Google Ads is the highest-intent advertising channel available to Amman businesses. We are a certified Google Ads Partner.

Keyword research specific to Jordanian Arabic and English search behaviourSearch, Shopping, Performance Max, Display, and YouTube campaign buildsNegative keyword management and search term hygieneGoogle Business Profile integration for local visibility in AmmanEnhanced conversion tracking with GA4 and offline imports
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02
Meta Ads
Facebook & Instagram

With over 5 million Facebook users and 3.2 million Instagram users in Jordan, Meta remains the dominant social advertising platform. We are an official Meta Business Partner.

Campaign strategy for awareness, lead generation, and e-commerce conversion objectivesArabic and English creative production (static, carousel, video, Reels)Server-side Conversion API (CAPI) setup for privacy-proof trackingWhatsApp lead flow integration and Meta lead form campaignsAdvantage+ Shopping Campaigns for e-commerce ROAS optimisation
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03
Snapchat
Snapchat Ads
Jordan & MENA

Snapchat reaches a younger Jordanian audience (18–34) that is largely unreachable through Facebook and Instagram.

Story Ads, Collection Ads, and Dynamic Ads for product cataloguesSnap Pixel setup and event trackingCustom and Lookalike audience builds from your existing customer data
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04
Instagram Ads
Reels, Stories & Feed

Instagram is Jordan's fastest-growing visual commerce platform. We build Instagram-first creative strategies optimised for the platform's algorithm.

Reels, Story, and Feed ad creative tailored to Instagram's visual standardsInfluencer creative brief alignment for UGC-style adsShopping tag integration for e-commerce product discovery
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05
TikTok Ads
2.8M+ Jordanian Users

TikTok now reaches over 2.8 million users in Jordan — predominantly aged 16–35 — and delivers some of the lowest cost-per-engagement rates in MENA.

In-Feed Ads, TopView, and Branded Hashtag Challenge campaignsTikTok Pixel setup and event trackingUGC-style video creative briefs for local content creators
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Why Thiqa

Why 70+ Amman Businesses Choose Thiqa as Their Paid Ads Partner

Most agencies in Jordan offer paid advertising as one of ten services. Thiqa Agency does one thing: paid performance advertising. This specialisation means every member of our team, every process, and every tool we use is built around a single question — how do we make your advertising spend return more revenue?

9
Years
01

We Are Jordan's Only Paid-Ads-Only Specialist Agency

We do not do SEO, web design, social media management, or branding. We refused to add these services deliberately. Our 9 years of focus means our team has seen more Jordanian ad accounts, made more campaign decisions, and built more local audience intelligence than any generalist agency.

Certified
02

We Are an Official Meta Business Partner and Google Ads Partner

These are not self-awarded badges. Meta Business Partner status requires agencies to meet strict client spend thresholds, pass platform certification exams, and maintain performance benchmarks. As a partner agency, we have direct access to Meta and Google support, beta features, and dedicated account representatives.

JO
Market
03

We Understand the Jordanian Market Specifically

Jordanian consumers research on Instagram but convert on WhatsApp. Cash-on-delivery is still the dominant checkout method. Ramadan, Eid al-Fitr, Eid al-Adha, Back-to-School, and White Friday each require completely different messaging, bidding strategies, and budget pacing.

100%
Ownership
04

You Own Everything — Complete Transparency

You own your ad accounts, your creatives, your audience data, and your pixels. We never hold client assets hostage. Every week you receive a performance report showing exactly what was spent, what it returned, and what we are doing next — in Jordanian Dinars.

Who We Work With

Who We Scale: Paid Advertising for Every Stage of Business Growth in Jordan

We work with three distinct types of businesses in Jordan. Each has different goals, different challenges, and different definitions of success.

Client 01

Local Owner-Operators

ClinicsGymsSalonsF&BRetailLaw Firms
The Problem

Boosting posts on Facebook or Instagram produces likes and reach, but not bookings or sales. There is no way to track whether the ad spend led to a real customer.

What We Deliver

We build WhatsApp-first conversion funnels that turn ad clicks into tracked leads and appointments. We set up Meta Lead Forms optimised for Arabic-speaking Amman audiences, Google Local campaigns that drive calls and store visits, and call-tracking integration.

What You Measure

Cost per booked appointment or lead, number of calls, WhatsApp conversations opened, cost per store visit, repeat customer rate.

Client 02

Growth-Stage E-Commerce

FashionHome GoodsElectronicsBeautySupplements
The Problem

ROAS volatility after iOS privacy changes. Creative fatigue. Dependence on one platform. Difficulty expanding beyond Jordan.

What We Deliver

Weekly creative sprints to keep ad creative fresh. Full Shopping + Performance Max + Search structure on Google. Meta Advantage+ Shopping Campaigns with server-side CAPI tracking. Systematic expansion into Saudi Arabia, UAE, and Kuwait.

What You Measure

Blended ROAS and Marketing Efficiency Ratio (MER), CAC payback period, contribution margin per order, repeat purchase rate.

Client 03

Sales-Led B2B Businesses

Real EstateSchoolsIT CompaniesSuppliersProfessional Services
The Problem

High volume of unqualified leads. Sales team waste time on leads that will never close. Long sales cycles make it hard to attribute revenue to specific campaigns.

What We Deliver

High-intent Google Search campaigns targeting people actively researching a purchase decision. Persona-specific landing pages. CRM integration and offline conversion imports so we can optimise for qualified leads.

What You Measure

Cost per qualified lead (CPL-Q), SQL rate, cost per demo or site visit, pipeline ROI, deal close rate by campaign source.

Our Process

How Thiqa Manages Your Paid Advertising: Our 4-Step Process

01
Week 1

Strategy & Audit

We begin every engagement with a full audit of your existing ad accounts, website analytics, and conversion tracking setup. We document what is wasting budget, what has potential, and what is missing entirely. Then we map your full customer journey and identify every point where the funnel leaks.

Deliverables

Audit report, funnel map, KPI framework, 90-day campaign roadmap.

02
Weeks 2–3

Campaign Setup

We build your campaign architecture from scratch — or restructure your existing campaigns. Complete tracking setup (GA4, pixels, server-side CAPI, call tracking, WhatsApp integration), audience research, keyword research (Arabic and English), creative production, and campaign builds across all agreed platforms.

Deliverables

Live campaigns with complete tracking, audience architecture document, creative assets, landing page optimisation report.

03
Ongoing — Monthly

Scale & Optimise

Once campaigns are live and tracking is confirmed accurate, we enter a continuous optimisation cycle. Every week: review spend pacing and ROAS; test new creatives against controls; review search terms and add negative keywords; adjust bids based on time-of-day, device, and location data.

Deliverables

Weekly optimisation logs, monthly strategy review, seasonal campaign roadmap.

04
Monthly

Reporting & Growth Planning

You receive a monthly performance report covering: total spend vs. budget, revenue or leads generated, ROAS or CPL by platform and campaign, creative performance ranking, and actions taken. All reporting is in Jordanian Dinars and shows business outcomes — not vanity metrics.

Deliverables

Monthly performance report in JOD showing revenue, cost, and ROAS — not impressions or reach.

Why Thiqa

The best paid ads agency in Amman — because we only do paid ads.

Thiqa Agency was founded in Amman, Jordan, with a single mandate: deliver measurable revenue from paid advertising — nothing else. We are not a full-service digital agency that fits ads between web design projects and SEO retainers. Paid advertising is the only service we offer, which means every hire, every process, and every tool we build is optimised for one outcome: your return on ad spend.

Over 12 years of Google Ads management in Jordan and 12+ years running Meta campaigns for businesses across Amman have given us an in-market data advantage no generalist agency can match. We hold official Google Ads Partner certification and Meta Business Partner status — both require meeting strict performance standards across active client accounts, verified quarterly.

If you are searching for the best Google Ads management in Jordan, a specialist Meta Ads agency in Amman, or a paid advertising partner who runs Arabic and English campaigns with equal fluency — Thiqa is built specifically for that brief. Our Amman-based team manages over $2.4 million in annual ad spend and currently delivers an average 8.9X ROAS across all active client accounts.

FAQ

Frequently Asked Questions About Paid Advertising in Jordan

Q1
How can a paid ads agency in Amman grow my leads and sales?

A paid ads agency in Amman combines platform expertise with local market knowledge to build campaigns that reach Jordanian buyers at every stage of their decision process. We start by identifying which platforms your target customers actually use. For a clinic or restaurant in Amman, Google Search and WhatsApp-integrated Meta Lead Forms will typically outperform TikTok.

Once we select the right platform mix, we build campaigns with Arabic and English creatives tailored to Jordanian audience behaviour. Our average client achieves 8.9X ROAS within the first 90 days.

Q2
Google Ads vs. social media ads in Jordan: what works best?

Google Ads captures demand that already exists — people who are actively searching for what you sell right now. If someone in Amman types "emergency plumber" or "IELTS course in Jordan" into Google, they are ready to buy.

Social media ads (Meta, TikTok, Snapchat) create demand — they introduce your business to people who did not know they needed you yet. For most Amman businesses, the optimal strategy uses both.

Q3
How do you prove ROI from paid advertising in Jordan?
Q4
What does paid ads management include for Amman-based companies?
Q5
How do I choose the best paid ads partner in Jordan?
Q6
How long does it take to see results from paid advertising in Jordan?
Q7
What is a good ROAS for paid advertising in Jordan?
Q8
Do you offer paid advertising services in Arabic?
About Thiqa Agency

About Thiqa Agency — Amman's Paid Advertising Specialists Since 2017

Thiqa Agency was founded in 2017 in Amman, Jordan, with one purpose: to help Jordanian businesses grow through paid advertising that delivers measurable, verifiable results.

In 9 years of operation, we have managed paid advertising campaigns for more than 70 clients across Jordan, Saudi Arabia, UAE, and Kuwait. We have managed over $24 million in total ad spend. Our current portfolio achieves an average 8.9X return on ad spend — verified monthly against client revenue data.

We are based on Mecca Street, Amman — Jordan's main commercial corridor — and work with businesses across every major sector: healthcare, e-commerce, real estate, education, hospitality, professional services, and retail.

We hold official Meta Business Partner status and Google Ads Partner certification. Both are independently verified and require agencies to meet strict performance and certification standards.

Meta Business Partner
Official partnership — verified performance standards, dedicated Meta support, early beta access
Google Ads Partner
Certified across Search, Shopping, Display, Video, and Performance Max
Founded 2017 — 9 Years Operating in Amman, Jordan
One of Jordan's longest-running specialist paid advertising agencies
Location: Mecca Street, Amman, Jordan
Jordan's main commercial corridor — serving clients across Jordan and the GCC
Languages: Arabic (native) and English
All campaigns, creative, and reporting delivered in both languages
Contact
ads@thiqagency.com
+962 785 229 651
Mecca Street, Amman, Jordan
Client Reviews

What Our Clients Say

Real results. Real businesses. Real feedback.

"Thiqa rebuilt our entire campaign structure from scratch. Within three months, our cost per acquisition dropped by more than half and we finally had a paid media strategy that genuinely scaled with Ozoon's growth."

YO
Mr. Yasser
CEO, O3 Ozoon

"Beauty and cosmetics is a competitive space in Jordan. Thiqa consistently delivered 4× ROAS on our Meta campaigns while keeping the creative quality exactly on-brand. The best agency we've worked with in the region."

OY
Mr. Omar
CEO, Yves Rocher Jordan

"Our Instagram and Facebook ads for Ewan were burning budget with very little to show for it. Thiqa restructured everything and we saw a clear jump in both enquiries and showroom visits within the first month."

RE
Ms. Rama
Marketing Manager, Ewan

"Thiqa helped us scale Riyadh Alnahl's paid advertising into new markets. The weekly reporting was detailed and honest — we always knew exactly where every riyal was going and what it was delivering."

AR
Mr. AbdelRahman
Marketing Manager, Riyadh Alnahl

"Hospitality advertising requires precise audience targeting and impeccable brand standards. Thiqa delivered both — campaigns that were always on-brand, always optimised, and fully transparent in performance data."

MR
Ms. Maha
Marketing, Rotana

"Managing paid advertising across three F&B brands at once is complex. Thiqa handled all three accounts seamlessly — our reservation and delivery enquiries went up significantly across every brand without any audience overlap."

SP
Ms. Sara
Marketing, Pairing Table · Pow · Um Suliman

"Thiqa rebuilt our entire campaign structure from scratch. Within three months, our cost per acquisition dropped by more than half and we finally had a paid media strategy that genuinely scaled with Ozoon's growth."

YO
Mr. Yasser
CEO, O3 Ozoon

"Beauty and cosmetics is a competitive space in Jordan. Thiqa consistently delivered 4× ROAS on our Meta campaigns while keeping the creative quality exactly on-brand. The best agency we've worked with in the region."

OY
Mr. Omar
CEO, Yves Rocher Jordan

"Our Instagram and Facebook ads for Ewan were burning budget with very little to show for it. Thiqa restructured everything and we saw a clear jump in both enquiries and showroom visits within the first month."

RE
Ms. Rama
Marketing Manager, Ewan

"Thiqa helped us scale Riyadh Alnahl's paid advertising into new markets. The weekly reporting was detailed and honest — we always knew exactly where every riyal was going and what it was delivering."

AR
Mr. AbdelRahman
Marketing Manager, Riyadh Alnahl

"Hospitality advertising requires precise audience targeting and impeccable brand standards. Thiqa delivered both — campaigns that were always on-brand, always optimised, and fully transparent in performance data."

MR
Ms. Maha
Marketing, Rotana

"Managing paid advertising across three F&B brands at once is complex. Thiqa handled all three accounts seamlessly — our reservation and delivery enquiries went up significantly across every brand without any audience overlap."

SP
Ms. Sara
Marketing, Pairing Table · Pow · Um Suliman

"The Google Performance Max campaign Thiqa built for Gymnazia delivered some of the lowest CPAs we've ever seen in this market. Structured, data-driven, and genuinely focused on results from day one."

AG
Mr. Ashraf
Marketing Manager, Gymnazia

"Thiqa's TikTok Ads strategy opened a completely new customer segment for Packegha. They understood the creative direction for short-form video immediately and the results showed within the first two weeks."

AP
Mr. Abdullah
Marketing Manager, Packegha

"Jewelry advertising in Jordan is highly competitive. Thiqa's Meta targeting for Alzain was precise and effective — both the quality of leads and the ROAS were higher than anything we'd achieved before."

KA
Mr. Khaleel
Owner, Alzain

"1,020% ROAS on our Google Performance Max campaign. Thiqa set up the tracking correctly from day one, built the campaign the right way, and the numbers have been outstanding ever since."

DM
Ms. Dana
Marketing Manager, Mega Hardware

"Thiqa built our entire Google Ads presence from zero. A 12% CTR and hundreds of new monthly enquiries — they turned Nebo Cleaning into a recognisable digital brand in Amman."

FN
Mr. Fares
Owner, Nebo Cleaning

"Three years, 24,200 Google Search clicks at $0.16 CPC. Thiqa built a campaign structure for Liwwa that kept delivering year after year without costs ballooning. That kind of consistency is rare in this industry."

TL
Ms. Talia
Marketing Manager, Liwwa

"The Google Performance Max campaign Thiqa built for Gymnazia delivered some of the lowest CPAs we've ever seen in this market. Structured, data-driven, and genuinely focused on results from day one."

AG
Mr. Ashraf
Marketing Manager, Gymnazia

"Thiqa's TikTok Ads strategy opened a completely new customer segment for Packegha. They understood the creative direction for short-form video immediately and the results showed within the first two weeks."

AP
Mr. Abdullah
Marketing Manager, Packegha

"Jewelry advertising in Jordan is highly competitive. Thiqa's Meta targeting for Alzain was precise and effective — both the quality of leads and the ROAS were higher than anything we'd achieved before."

KA
Mr. Khaleel
Owner, Alzain

"1,020% ROAS on our Google Performance Max campaign. Thiqa set up the tracking correctly from day one, built the campaign the right way, and the numbers have been outstanding ever since."

DM
Ms. Dana
Marketing Manager, Mega Hardware

"Thiqa built our entire Google Ads presence from zero. A 12% CTR and hundreds of new monthly enquiries — they turned Nebo Cleaning into a recognisable digital brand in Amman."

FN
Mr. Fares
Owner, Nebo Cleaning

"Three years, 24,200 Google Search clicks at $0.16 CPC. Thiqa built a campaign structure for Liwwa that kept delivering year after year without costs ballooning. That kind of consistency is rare in this industry."

TL
Ms. Talia
Marketing Manager, Liwwa

"Education advertising is highly competitive and the compliance requirements are strict. Thiqa navigated both expertly — our student acquisition costs came down substantially in the very first quarter."

AT
Mr. Ali
Marketing Director, Thiqa Education

"Our campaigns were losing money before Thiqa stepped in. They audited everything, rebuilt the tracking, restructured the audiences — and within 6 weeks we were consistently profitable on paid media."

SD
Ms. Sabal
Marketing Manager, Daragmeh

"Luxury jewellery advertising demands a perfect balance between brand elegance and conversion performance. Thiqa understood that from day one — our Meta campaigns look beautiful and convert exceptionally well."

AM
Ms. Abeer
Marketing Manager, Mallorca Golds

"Before Thiqa, we were spending on Facebook Ads with almost nothing to show for it. After the first month, we had a consistent flow of new cleaning enquiries every single day. Night and day difference."

AH
Mr. Ahmad
Owner, Petra Cleaning

"The Meta campaign Thiqa ran for the Faces Jordan launch exceeded every benchmark we set. Massive reach, strong engagement, and most importantly — real customers walking through the door."

BF
Mr. Basel
Marketing Manager, Faces

"Healthcare advertising has strict compliance requirements and the targeting has to be surgical. Thiqa managed our Google Display campaigns perfectly — over 3 million impressions and genuine patient enquiries, all fully compliant."

YM
Mr. Yazeed
Owner, Medexa Group

"Education advertising is highly competitive and the compliance requirements are strict. Thiqa navigated both expertly — our student acquisition costs came down substantially in the very first quarter."

AT
Mr. Ali
Marketing Director, Thiqa Education

"Our campaigns were losing money before Thiqa stepped in. They audited everything, rebuilt the tracking, restructured the audiences — and within 6 weeks we were consistently profitable on paid media."

SD
Ms. Sabal
Marketing Manager, Daragmeh

"Luxury jewellery advertising demands a perfect balance between brand elegance and conversion performance. Thiqa understood that from day one — our Meta campaigns look beautiful and convert exceptionally well."

AM
Ms. Abeer
Marketing Manager, Mallorca Golds

"Before Thiqa, we were spending on Facebook Ads with almost nothing to show for it. After the first month, we had a consistent flow of new cleaning enquiries every single day. Night and day difference."

AH
Mr. Ahmad
Owner, Petra Cleaning

"The Meta campaign Thiqa ran for the Faces Jordan launch exceeded every benchmark we set. Massive reach, strong engagement, and most importantly — real customers walking through the door."

BF
Mr. Basel
Marketing Manager, Faces

"Healthcare advertising has strict compliance requirements and the targeting has to be surgical. Thiqa managed our Google Display campaigns perfectly — over 3 million impressions and genuine patient enquiries, all fully compliant."

YM
Mr. Yazeed
Owner, Medexa Group
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