Google Shopping · Amman, Jordan
Top 3 Slots.80% Of Clicks.We Win Them.
Shopping Ads put your products in front of buyers at the exact moment they're ready to purchase — with product imagery, price, and your store name front and centre. The difference between winning and losing is your feed.
In This Briefing
- Product feed optimisation & architecture
- Google Shopping vs Performance Max strategy
- Bidding by product margin & ROAS target
- Competitive monitoring & price intelligence
Thiqa Agency — Paid Advertising Specialists, Amman, Jordan.
The truth —Your product feed is your biggest competitive weapon. Most advertisers submit a raw export and wonder why their CPC is double the industry benchmark.
Feed Management
The Feed Is the Campaign. Get It Wrong and Nothing Else Matters.
Google Shopping uses your product feed — title, description, images, price, and attributes — to decide when to show your ad and what it looks like. A poorly structured feed means irrelevant impressions, high CPCs, and wasted spend. A well-built feed with keyword-rich titles, accurate attributes, and segmented custom labels is what puts you in position 1.
- Keyword-front product titles (category + brand + model + key attribute)
- Custom label segmentation by margin, seasonality, and bestseller status
- Image quality review — Google penalises low-resolution or lifestyle-only images
- Supplemental feeds for price overrides and promotional badges
Campaign Architecture
Standard Shopping, Smart Shopping, or Performance Max — and When to Use Each.
The right campaign type depends on your catalogue size, budget, and how much control vs automation makes sense at your current scale. We make this decision based on data — not platform defaults — and switch between types as your account matures.
- Standard Shopping for precise bid control and query-level negative management
- Performance Max for full-funnel reach when conversion volume is sufficient
- Segmentation by product category to allocate budget to high-margin lines
- Brand vs non-brand segmentation for blended ROAS clarity
Bidding Strategy
Every Product Has a Different Margin. Your Bids Should Reflect That.
Blanket ROAS targets across a mixed catalogue guarantee you're under-bidding on high-margin products and over-bidding on low-margin ones. We segment campaigns by margin tier and set individual ROAS targets — so your budget flows toward the products that generate actual profit, not just revenue.
- Margin-adjusted ROAS targets per product segment
- Automated bidding with manual override thresholds
- Seasonal budget adjustments for Ramadan, Eid, and school seasons
- Budget distribution rules by performance tier
Competitive Intelligence
Know What Your Competitors Are Bidding — Before You Set Your Budget.
Google's Auction Insights reports show you exactly which competitors are bidding on the same placements. We use this data to adjust bids, identify underserved product categories, and time budget increases to capitalise on competitor pullbacks.
- Weekly Auction Insights review and bid response
- Price gap monitoring — alert when competitors undercut by >5%
- Impression share targets by product category
- Competitor product page tracking and creative analysis
FAQ
Common Questions.
Related Reading
From the Thiqa Blog
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