Restaurants and Hospitality Marketing Agency
A full table and a confirmed booking are the only metrics that matter in hospitality. Thiqa Agency runs paid advertising for restaurants, cafes, hotels, and event spaces across Amman — targeting guests by neighbourhood, occasion, and timing, then measuring cost per reservation and cost per order. We know the Jordanian dining calendar: Ramadan iftar campaigns, weekend brunch promotions, and seasonal menu launches all require different creative and different audience strategies, and we build them from day one.
The Challenge in F&B and Hospitality Marketing
The pressure to fill seats daily is relentless. Shifting consumer habits, fierce local competition, and the temptation to discount instead of market leave many Amman restaurants with inconsistent footfall and thin margins. Most establishments either have no paid advertising strategy or rely on a single channel — typically Instagram — without a full-funnel approach that moves guests from discovery through to reservation. Paid advertising, done correctly, makes your venue the default choice for your target guest rather than a backup option.
Our Methodology for Hospitality Marketing
Our hospitality campaigns are built around a single commercial reality: your ad spend only works if guests actually arrive. Every campaign we run is structured around reservation volume, delivery order count, or event ticket sales — not reach or engagement metrics alone.
Localized Audience and Appetite Analysis
We identify your target guest profile by occasion type, neighbourhood, and dining preference — and map this to the platforms and ad formats where that segment is reachable. This determines campaign priorities before a single ad runs: reservation-intent search, local awareness, or retargeting of past visitors.
Multi-Course Campaign Strategy
Google Search and Maps Ads capture guests with immediate intent — 'dinner in Amman', 'cafe near me', 'iftar restaurant Jordan'. Instagram and Facebook ads drive awareness and reservations for specific occasions: new menu launches, weekend brunch, private dining, and seasonal promotions. Each campaign type targets a different stage of the booking decision.
Creative That Whets the Appetite
Hospitality creative lives or dies on food and atmosphere photography. We brief creative around specific campaign objectives — new menu launch, weekend brunch booking, event ticket sales, or filling slow midweek covers — with formats matched to each platform: short-form video for Instagram Reels and TikTok, static offers for Facebook and Google Display.
Continuous Optimization for Maximum Covers
We report on cost per reservation, cost per delivery order, and cost per event ticket sold — not reach or engagement. Monthly optimisation adjusts ad spend toward the day-parts, audience segments, and creative formats that produce the most bookings at the lowest cost, and reallocates budget away from anything that doesn't.
Comprehensive Services for Hospitality Businesses
Thiqa Agency provides a full suite of marketing solutions tailored to your needs:
Local Awareness and Foot Traffic Campaigns
Geotargeted ads to attract diners and guests in your immediate vicinity.
Special Menu and Seasonal Promotion Launch
Creating buzz and demand for new offerings, holiday menus, and seasonal events.
Event Marketing and Ticket Sales
Driving attendance for live music nights, themed dinners, cooking classes, and other special experiences.
Brand Loyalty and Repeat Guest Programs
Retargeting campaigns to bring past visitors back and turn first-time guests into regulars.
Why Partner with Thiqa Agency for Hospitality Marketing in Amman
Amman's dining market moves in recognisable cycles — Ramadan, holiday weekends, and seasonal events each have distinct search and booking behaviour. We build this local timing into every campaign, using Google Maps Ads to capture last-minute searchers and Meta to build reservation intent ahead of key occasions. Our reporting ties every campaign to cost per reservation and cost per order — so your marketing budget is justified by guests served, not by impressions.
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