CRO Services · Amman, Jordan
More TrafficIsn't The Answer.Better Conversion Is.
Every click on your ad represents a significant investment — but when that click doesn't convert, that investment yields no return. CRO is how you maximise the percentage of your valuable ad traffic that completes a desired action.
In This Briefing
- Platform-specific post-click optimisation
- Landing page audit & redesign
- A/B testing framework & prioritisation
- Heatmap & session recording analysis
Thiqa Agency — Paid Advertising Specialists, Amman, Jordan.
The truth —If your landing page converts at 1% and we get it to 3%, your ad budget just tripled in effective output — without spending another fils.
Platform-Specific CRO
Each Platform Has Unique User Behaviour. Your Post-Click Experience Must Match.
The right post-click experience depends on where the visitor came from. A Google Search visitor already has intent — your page needs to confirm you're the right answer. A Facebook visitor discovered you mid-scroll and needs more context before they'll act. A TikTok visitor expects a fast, mobile-native page that matches the energy of the ad. We design post-click experiences matched to each platform's user mindset — not one landing page applied everywhere.
- Facebook & Instagram — discovery mindset; focus on scroll-stopping continuity
- Google Search — high intent; landing page must answer the exact search query
- TikTok & Snapchat — entertainment-first; pages must be mobile-native and fast
- LinkedIn — professional context; trust signals and B2B social proof first
Landing Page Audit
We Find Every Reason Your Visitors Don't Convert.
Before any changes, we run a systematic audit covering message match, page speed, mobile experience, form friction, trust signals, and CTA clarity. Every audit produces a prioritised fix list ranked by estimated conversion impact.
- Heatmap and session recording analysis (Hotjar / Microsoft Clarity)
- Mobile-first UX review — most Jordan traffic is mobile
- Arabic vs English copy performance analysis
- Form field friction audit — fewer fields = higher submission rate
A/B Testing
Data Decides. Not Opinions.
Every hypothesis gets tested with statistical rigour. We prioritise tests by expected impact and traffic volume, run them to significance, and document every result — building a library of what works for your specific audience in Jordan.
- Headlines — the biggest single lever in conversion rate
- CTA button copy, colour, and placement
- Hero image or video vs text-only layouts
- Form length, field order, and microtext
- Social proof placement — testimonials, logos, certifications
Funnel Analysis
Find the Drop-Off. Fix the Leak. Scale the Winner.
CRO extends beyond the landing page to the full conversion funnel. We map every step, measure drop-off rates at each stage, and systematically eliminate the friction that causes abandonment — including the WhatsApp click-to-chat tracking most Jordan businesses are missing entirely.
- GA4 funnel visualisation — see exactly where users exit
- WhatsApp click-to-chat conversion tracking
- Multi-step form optimisation for long qualification flows
- Post-submission follow-up sequence optimisation
FAQ
Common Questions.
Ready to Start
Find out what your page is costing you.
Free landing page audit — we score your page on 12 conversion criteria and show you the priority fixes.
Explore More
Remarketing & Retargeting Advertising
Most businesses spend everything capturing attention — and nothing recapturing it. Remarketing is the highest-ROAS tactic in your arsenal, and most Jordan advertisers run it wrong.
Lead Generation Funnel Development
For consultancies, clinics, educational institutes, and professional services in Jordan — simply generating clicks is not enough. You need a predictable, scalable system that captures high-intent prospects ready to engage.
Shopping Feed Management & Google Shopping Ads
Shopping Ads put your products in front of buyers at the exact moment they're ready to purchase — with product imagery, price, and your store name front and centre. The difference between winning and losing is your feed.