How many impressions did Thiqa deliver for Rotana Arjaan on Google Display?

In 2 months, Thiqa delivered 2.11 million Google Display impressions for Rotana Arjaan Amman — 27,500 clicks at $0.03 average CPC for a total spend of just $900.

What was the average CPC for Rotana Arjaan display campaign in Amman?

Rotana Arjaan averaged $0.03 CPC with 1.31% CTR. Female audiences had a higher 1.45% CTR vs 1.23% male, and 95.6% of clicks came from mobile devices in Jordan.

How did Thiqa target hotel guests for Rotana Arjaan in Amman?

Thiqa used Google Display audience targeting — travel intenders, business travellers, and in-market hotel searchers — to reach prospective guests for Rotana Arjaan at $0.03 CPC and 2.11M impressions.

Rotana Arjaan Amman: 2.11M Display Impressions at $0.03 CPC

01 / Overview

In two months, Thiqa ran a Google Display Ads campaign for Rotana Arjaan Hotel Amman — promoting the Happy Sunset Offer at Lounge at Seven to Amman residents within a 10 km radius of Abdali. The campaign delivered 2,107,797 impressions and 27,525 clicks at a $0.03 average CPC, for a total spend of $900. Mobile phones accounted for 95.6% of all clicks (26,317). The top-performing audience was 25–34-year-olds, with the 65+ segment achieving the highest CTR at 1.94%. Gender performance was near-identical, with female audiences slightly outperforming at 1.45% CTR versus 1.23% for male.

02 / The Challenge

What We Were Up Against

Rotana Arjaan Hotel Amman needed to drive awareness and footfall for a limited-time F&B promotion — the Happy Sunset Offer at Lounge at Seven — targeting Amman residents with leisure intent and disposable income, within a short campaign window of just two months.

F&B promotions are time-sensitive — awareness needs to be built fast within a tight geographic radius
Hospitality display campaigns must reach quality leisure audiences, not broad general traffic that never converts
A 5-star hotel's brand demands premium placements and polished creative that reflects the property's positioning
Budget efficiency was essential — the campaign needed maximum reach at the lowest possible cost per impression

03 / How We Delivered 2.11M Impressions for $900

How We Fixed It

Hyper-Local Radius Targeting

Restricted all ad delivery to a 10 km radius around Abdali Mall on Suliman Al Nabulsi Street — Amman's premium business and leisure district. Every impression reached someone within easy reach of the hotel, ensuring zero wasted spend on audiences outside the catchment area.

Interest-Based Audience on Google Display

Rather than keyword-intent targeting, we built an interest-based prospecting audience using Google Display's affinity and in-market signals for dining, luxury travel, and leisure activities. This reached Amman residents passively browsing the web — surfacing the offer before they were actively searching.

Responsive Display Ads with Hotel Creative

Deployed three Responsive Display Ad sets using Rotana Arjaan's food and lounge imagery under the Happy Sunset Offer theme. Google automatically tested headline, description, and image combinations across placements — the top-performing variant delivered 17,695 clicks from 1.37M impressions at $0.03 CPC.

Age Exclusion — Quality Over Volume

Excluded the 18–24 age group entirely to concentrate budget on the 25–64+ segment — audiences with the disposable income and lifestyle fit for a 5-star hotel F&B experience. The 65+ group achieved the highest CTR at 1.94%, confirming the audience strategy. Mobile phones captured 95.6% of all clicks, validating the display placement mix.

04 / 2.11M Impressions Across Amman — $900 Total Spend