The Pairing Table

01 / Overview

The Pairing Table is a Saudi restaurant brand specialising in premium food boxes and charcuterie boards. Thiqa Agency managed a 1-month dual-platform reach campaign across Instagram Reels Ads and Snapchat Ads, targeting Saudi women aged 25–44. The campaign reached 57,409 people in total — 10,034 on Instagram at $197 and 47,375 on Snapchat at $200 — generating 1,657 clicks across both platforms with a consistent female-majority audience confirmed by demographic data from each platform.

The Pairing Table is a Saudi restaurant brand specialising in premium food boxes and charcuterie boards with a loyal social media following. To grow brand awareness and drive orders, the brand needed a paid media strategy that could reach Saudi Arabia's food-gifting audience — primarily women aged 25–44 — efficiently across two platforms simultaneously. The challenge was to build a coordinated dual-platform reach campaign on Instagram Reels and Snapchat that maximised total exposure within a defined budget, while maintaining the audience quality consistent with the brand's premium positioning.

• Saudi Arabia's restaurant and food gifting audience is predominantly female and concentrated in the 25–44 bracket — campaigns not built around this insight overspend on the wrong segments.

• Running Instagram Reels and Snapchat simultaneously required creatives adapted to each platform's native format while keeping a coherent brand story across both.

• No prior paid media infrastructure on either platform meant pixel and tracking setup, audience architecture, and campaign configuration all had to be built from scratch before launch.

• Measuring cross-platform reach without double-counting required clear, separated data from each platform to validate the combined investment.