01 / Overview
This Saudi Arabia–based natural honey brand serving customers across the Kingdom, from Riyadh and Makkah to the Eastern Region. The brand offers a curated range of premium honey products sourced from trusted origins across the Arabian Peninsula. Thiqa Agency manages the TikTok Ads campaigns with a focus on purchase conversion optimisation and full-funnel tracking across Saudi Arabia's major regions.
02 / The Challenge
What We Were Up Against
This Saudi honey brand offers premium natural honey products sourced from across the Arabian Peninsula. Before partnering with Thiqa Agency, the brand had a strong product line but lacked a systematic, data-driven approach to converting TikTok's Saudi audience into tracked e-commerce purchases. The goal: prove TikTok Ads as a measurable revenue channel — not just a reach channel.
TikTok's Saudi user base skews discovery-oriented — converting scrollers into buyers requires a purchase-intent funnel, not a brand-awareness setup.
Premium honey is a considered purchase; creative had to communicate product quality and authenticity fast enough to stop the scroll.
Full conversion tracking (TikTok Pixel + Purchase events) was needed to move from vanity metrics to real, attributed sales.
Geographic targeting across Saudi Arabia's five main regions — Riyadh, Makkah, Eastern Region, Madinah, and Aseer — required audience layers tailored to each region's performance profile.
03 / How We Built Their TikTok Revenue Engine
How We Fixed It
TikTok Pixel & Purchase Event Setup
Installed and verified the TikTok Pixel with Purchase event tracking so every sale could be attributed back to its campaign, ad group, and creative.
Conversion-First Campaign Architecture
Built campaigns optimised for purchase conversions rather than views or clicks, giving TikTok's algorithm the right signal to find buyers, not just viewers.
Five-Region Geographic Strategy
Launched separate audience layers for Riyadh, Makkah, Eastern Region, Madinah, and Aseer — Saudi Arabia's five highest-converting subregions — to maximise penetration across the Kingdom.
Creative Testing for a Premium Product
Ran iterative creative tests emphasising product authenticity, natural sourcing, and taste cues — the key purchase drivers for premium honey buyers in Saudi Arabia.
04 / The Results
The Numbers
4.89x
Purchase ROAS
949
Total Purchases
1,580,528
Impressions