01 / Overview
In just one month, Thiqa ran a Google Performance Max campaign for a Jordanian hardware retailer — generating 76 conversions with a verified ROAS of 1,020%. The campaign delivered 604K impressions and 15,216 clicks at a 2.52% CTR. Performance Max's cross-channel reach across Search, Display, YouTube, and Discover allowed the brand to capture buyers at every stage of the purchase journey.
02 / The Challenge
What We Were Up Against
This Jordanian hardware and home improvement retailer needed to drive direct online sales through Google — reaching high-intent buyers actively searching for hardware products, tools, and home improvement supplies across Jordan.
Hardware is a high-intent, low-impulse category — buyers search with purpose but compare before purchasing
Competing against large national retailers and marketplace listings for the same product keywords
Limited campaign window of one month to prove ROI and justify continued ad investment
Needed to reach buyers across multiple touchpoints — Search, Display, YouTube, and Discover — without fragmenting the budget
03 / How We Delivered 1,020% ROAS in 30 Days
How We Fixed It
Google Performance Max — Full-Funnel Coverage
Deployed a single Performance Max campaign to let Google's AI allocate budget across all its inventory — Search, Display, YouTube, Discover, and Gmail — simultaneously targeting both high-intent searchers and upper-funnel discovery audiences for the client's product range.
Asset Group Optimisation
Built tightly themed asset groups with product-specific headlines, descriptions, and images aligned to the client's key categories. Gave Google's algorithm the strongest possible creative signals to serve the most relevant ad format on each channel.
Conversion Tracking & ROAS Target
Set up precise conversion tracking tied to purchase events on the client's website. Configured the campaign with a target ROAS bid strategy, giving Google the objective to maximise conversion value — not just clicks or impressions.
Rapid Budget Efficiency
Achieved 604K impressions and 15.2K clicks at a 2.52% CTR. The campaign delivered 76 conversions with a Conv. value/cost ratio of 10.20, confirming every dollar invested returned over ten in revenue.
04 / 1 Month, 10× Return on Every Dollar Spent
The Numbers
1,020%
Actual ROAS
Return on ad spend
76
Conversions
In 1 month
15.2K
Clicks
2.52% CTR
604K
Impressions
Google PMax