01 / Overview
Over one year, Thiqa ran a Google Performance Max campaign for a premier Kuwait school of sports, arts, and science education. The campaign delivered 1.65 million impressions and 28,700 clicks to a sports brand in Kuwait.com, targeting users within a 51km radius of Kuwait City across all Google inventory. Top-performing search terms included the branded 'a sports brand in Kuwait' (248 clicks) alongside category terms like 'gymnastics kuwait' and 'gym in salmiya', confirming the campaign captured both existing brand awareness and new prospective students actively searching the market.
02 / The Challenge
What We Were Up Against
This Kuwait-based school of sports, arts, and science education — offering gymnastics, dance, ballet, yoga, and academic programmes — needed to consistently drive qualified website traffic from parents and individuals actively searching for enrolment in Kuwait. The challenge was reaching the right local audience across multiple disciplines without brand recognition doing all the heavy lifting.
Multi-discipline offering (gymnastics, dance, ballet, yoga, science) means a wide range of search intents to capture simultaneously
Kuwait's education and sports market requires hyper-local targeting — national reach wastes budget on out-of-area audiences who will never enrol
Building brand awareness alongside intent-based traffic capture requires an ad format that serves both goals at once
Competing search terms like 'oxygen gym kuwait' show users are actively comparing alternatives — the school needed to dominate branded and category searches alike
03 / How We Drove 1.65M Impressions Across Kuwait in One Year
How We Fixed It
Google Performance Max — Full Inventory Coverage
We selected Performance Max to run a single, AI-optimised campaign across all of Google's inventory simultaneously — Search, Display, Discover, YouTube, and Maps. This gave the school maximum reach across every touchpoint where Kuwait parents and students search for sports and education programmes, without managing separate campaigns for each channel.
Hyper-Local 51km Radius Targeting
Campaign targeting was set to a 51km radius centred on the school's Kuwait City location — precisely covering the full addressable catchment area across Kuwait without wasting impressions on audiences who are too far away to attend. This radius strategy concentrated every dinar of spend on genuinely reachable prospective students.
Branded + Category Keyword Theme Coverage
Performance Max's keyword theme signals were set to capture both brand searches ('a sports brand in Kuwait', 'a sports brand in Kuwait kuwait') and category-level intent ('gymnastics kuwait', 'gym in salmiya', 'gymnastics'). The branded term 'a sports brand in Kuwait' alone delivered 248 clicks — confirming strong name recognition that the campaign amplified. Category terms brought in new audiences who hadn't yet heard of the school.
Multi-Format Creative — Search + Display Assets
We built a full creative asset suite: headline-led Search ads positioning all of the school's disciplines in a single ad ('Gymnastics | Dance, Ballet, Yoga | a sports school in Kuwait') and responsive Display ads featuring the 'Building Champions' brand visual for awareness across the Google Display Network. Together, these formats ensured the school appeared whether a user was actively searching or passively browsing.
04 / 1.65M Impressions — 28.7K Clicks — 1 Year of Consistent Visibility
The Numbers
1.65M
Impressions
1-year campaign
28.7K
Clicks
to a sports brand in Kuwait.com
248 clicks
Top Search Term
"a sports brand in Kuwait" search term
51km
Location Radius
around Kuwait City