01 / Overview
Over 4 months, Thiqa ran YouTube Ads for a leading Jordanian cosmetics brand — generating 1,427 earned channel subscribers, 1,847,301 impressions, and 17,495 clicks at an average CPC of $0.02, for a total spend of $399.63. The campaign ran across two phases, combining broad reach with refined targeting to steadily grow the channel's Jordanian subscriber base. Arabic-language video creatives featuring the brand's hero products kept engagement high and subscriber conversion consistent throughout.
02 / The Challenge
What We Were Up Against
This Jordanian branch of an iconic French cosmetics brand wanted to grow their YouTube channel audience — reaching Jordanian beauty shoppers and converting viewers into loyal subscribers through targeted video advertising.
YouTube subscriber growth requires video content that stops the scroll and compels action beyond just viewing
Cosmetics is a visually competitive category — standing out against established beauty channels demands precise targeting and compelling creative
Building a channel audience takes sustained investment; short bursts rarely produce lasting subscriber growth
Needed to reach Jordanian women with purchase intent for beauty and skincare, not just passive viewers
03 / How We Grew This Brand's YouTube Audience
How We Fixed It
YouTube Subscriber Campaign Setup
Configured YouTube Ads campaigns with the explicit objective of earning channel subscribers — not just views or clicks. This aligned Google's algorithm toward audiences most likely to hit 'Subscribe' after watching, maximising the value of every impression served.
Beauty Audience Targeting
Built layered audiences combining in-market beauty and skincare shoppers, affinity audiences for French cosmetics and luxury beauty, and custom intent segments targeting Jordanian women searching for skincare and haircare products — ensuring ads reached viewers with genuine interest in the brand's product range.
Creative Alignment — Arabic-Language Video Ads
Served Arabic-language video creatives featuring the brand's signature product collections — including the Red Berry Hair & Body Mist — tailored to resonate with Jordanian beauty shoppers. Arabic copy and local context improved viewer retention and subscriber conversion rates.
Budget Efficiency — Maximum Reach at Minimum Cost
Achieved 1,847,301 impressions and 17,495 clicks at an average CPC of $0.02, for a total spend of $399.63 over 4 months. The cost-per-subscriber acquisition was kept extremely low by optimising toward earned actions rather than paid clicks alone.
04 / 4 Months of Steady Channel Growth
The Numbers
1,427
Earned Subscribers
YouTube channel growth
1,847,301
Impressions
Total campaign reach
17,495
Clicks
0.95% CTR