01 / Overview
In one month, Thiqa ran a YouTube Ads branding campaign for Hamada Restaurant — one of Jordan's established dining destinations — generating 104,000 TrueView views, 213,000 impressions, and 1,460 clicks at an average CPC of $0.05. The campaign combined Arabic and English video creatives and achieved a 48.77% interaction rate, with 92.6% of clicks arriving from mobile. YouTube accounted for 91.6% of all clicks, confirming it as the dominant channel for reaching Jordanian diners at scale.
02 / The Challenge
What We Were Up Against
Hamada Restaurant, one of Jordan's well-known dining destinations, wanted to drive branding and awareness among Jordanian diners through video advertising — reaching new audiences across Amman and beyond, and positioning the restaurant in the minds of people before they chose where to eat.
Branding campaigns require video that stops the scroll and leaves a lasting impression — not just a fleeting view
The restaurant category in Jordan is competitive; cutting through requires creative that feels local and premium
YouTube reach needed to be maximised within a tight 1-month budget, prioritising impression volume without sacrificing relevance
Needed to measure actual viewer engagement — TrueView views, not just impressions — to validate the campaign's brand impact
03 / How We Amplified Hamada Restaurant's Brand on YouTube
How We Fixed It
YouTube Awareness Campaign Setup
Configured YouTube Ads with a brand awareness and reach objective, optimising for TrueView in-stream views to ensure Hamada's video played in full for engaged viewers. This maximised meaningful brand exposure rather than passive impressions.
Jordanian Audience Targeting
Built audience segments targeting Jordanian food lovers, dining-out intenders, and affinity audiences for restaurants and local cuisine — concentrating the budget on viewers most likely to visit Hamada after seeing the ad.
Dual-Language Creative Strategy
Ran both Arabic-language and English-language video creatives to maximise reach across Jordan's bilingual audience. Arabic creative — 'مطعم حماده | بتلاقي وين ما بدك' — drove strong local resonance, while the English-language spot reinforced the restaurant's premium positioning.
Mobile-First Delivery
With 92.6% of clicks arriving from mobile devices, the campaign was structured to serve ads on mobile YouTube placements where Jordanian audiences are most active. This kept cost-per-click at $0.05 while achieving a 48.77% TrueView interaction rate — well above typical branding benchmarks.
04 / 1 Month of Brand-Building at Scale
The Numbers
104,000
TrueView Views
Completed video views
213,000
Impressions
Total campaign reach
1,460
Clicks
91.6% from YouTube
48.77%
Interaction Rate
TrueView engagement
$0.05
Avg. CPC
YouTube network
92.6%
Mobile Clicks
of all clicks
05 / Verified platform data — Google Ads / YouTube
Platform Screenshots
Performance Overview — Clicks, Impressions & TrueView Views
Network Breakdown — YouTube vs. Display
Demographics — Audience by Gender & Age
Device Breakdown — Mobile, Tablet & Desktop
Ad Creatives