Gymnazia Kuwait

01 / Overview

Over one year, Thiqa ran a Google Performance Max campaign for Gymnazia Kuwait — Kuwait's premier school of sports, arts, and science education. The campaign delivered 1.65 million impressions and 28,700 clicks to gymnazia.com, targeting users within a 51km radius of Kuwait City across all Google inventory. Top-performing search terms included the branded 'gymnazia' (248 clicks) alongside category terms like 'gymnastics kuwait' and 'gym in salmiya', confirming the campaign captured both existing brand awareness and new prospective students actively searching the market.

Gymnazia, Kuwait's leading school of sports, arts, and science education — offering gymnastics, dance, ballet, yoga, and academic programmes — needed to consistently drive qualified website traffic from parents and individuals actively searching for enrolment in Kuwait. The challenge was reaching the right local audience across multiple disciplines without brand recognition doing all the heavy lifting.

• Multi-discipline offering (gymnastics, dance, ballet, yoga, science) means a wide range of search intents to capture simultaneously

• Kuwait's education and sports market requires hyper-local targeting — national reach wastes budget on out-of-area audiences who will never enrol

• Building brand awareness alongside intent-based traffic capture requires an ad format that serves both goals at once

• Competing search terms like 'oxygen gym kuwait' show users are actively comparing alternatives — Gymnazia needed to dominate branded and category searches alike