How many people did Faces Jordan reach with Meta Ads Ramadan campaign?

Faces Jordan's 3-month Meta Ramadan campaign reached 873,000 people — 38,156 clicks (2.51% CTR), 63,024 engagements, JOD 1,254 tracked Shopify sales, and 7,986 website sessions.

What was the online revenue from Faces Jordan Meta Ads Ramadan campaign?

The Ramadan campaign generated JOD 1,254 in tracked Shopify revenue for Faces Jordan — reaching 873K people, 38,156 clicks, and 63,024 engagements (likes, comments, shares) over 3 months.

How did Thiqa structure the Ramadan Meta Ads campaign for Faces Jordan?

Thiqa ran a full-funnel Ramadan campaign — reach campaigns to hit 873K people, engagement objectives for 63K interactions, and conversion-focused ads that drove JOD 1,254 in verified Shopify sales.

Faces Jordan: 873K Reached & JOD 1,254 Sales — Ramadan Meta Ads

01 / Overview

Over 3 months, Thiqa ran a Ramadan Meta Ads campaign for Faces Beauty Jordan — reaching 873,000 people, generating 38,156 clicks at a 2.51% CTR, and driving 63,024 total engagements across Facebook and Instagram. The campaign simultaneously supported online sales on FacesJordan.com and in-store footfall at Faces Jordan locations. Shopify confirmed JOD 1,254.50 in tracked online revenue, 7,986 website sessions, and 7,376 unique visitors during April 2023 alone — all driven by the campaign.

02 / The Challenge

What We Were Up Against

Faces Jordan, the Jordanian branch of the leading Gulf cosmetics retail chain, needed to drive both online orders through FacesJordan.com and in-store footfall during the high-stakes Ramadan shopping window — a period where competition for beauty budgets is at its peak and every brand is fighting for the same audience's attention.

Ramadan is the most competitive advertising window of the year — every cosmetics brand increases spend simultaneously, driving up CPMs
Dual conversion goal — online orders AND offline store visits — requires creative and targeting strategies that serve both objectives without diluting either
Cosmetics is a high-visual, high-trust category: creative quality directly determines whether a user clicks, engages, or ignores the ad
Driving traffic to the online store required seamless alignment between ad creative, landing page experience, and offer messaging

03 / How We Drove 873K Reach and JOD 1,254 in Online Sales

How We Fixed It

Ramadan-Timed Campaign Launch

We structured the campaign around the Ramadan calendar — launching with aspirational lifestyle content early in the month to build awareness, then shifting to direct offer and sale messaging as purchasing intent peaks in the second half of Ramadan. This pacing maximised both reach and conversion efficiency within the 3-month window.

Dual-Platform Creative — Facebook & Instagram

We ran distinct creative strategies across Facebook and Instagram simultaneously. Facebook carried direct-response offer ads driving traffic to FacesJordan.com. Instagram carried lifestyle-led visuals and branded Ramadan graphics for makeup and skincare categories — each format matched to how users on each platform browse and buy.

Category-Split Creative for Makeup & Skincare

Rather than running a single generic beauty ad, we split creatives by product category — dedicated Ramadan graphics for makeup and separate assets for skincare. This allowed audiences with different interests to see the most relevant offer, improving both engagement rate and conversion intent.

Online + Offline Alignment

The campaign was designed to work across both channels: online-focused ads drove users to FacesJordan.com with clear 'Shop Now' and 'Order Now' CTAs, while broader reach campaigns built brand awareness that supported in-store traffic. Shopify confirmed 7,986 sessions and JOD 1,254.50 in tracked online revenue from the campaign window.

04 / 873K Reached — 38,156 Clicks — JOD 1,254 in Online Sales