How many Meta Ads sales did Mega Hardware Jordan achieve?

Over 4 months of Facebook and Instagram Ads, Thiqa drove 90 online purchases for Mega Hardware at 6.92× purchase ROAS — reaching 201,111 people with 17,832 clicks at $0.08 CPC.

What was the ROAS for Mega Hardware Meta Ads in Jordan?

The Meta Ads campaign achieved 6.92× purchase ROAS with 90 Shopify sales — 201,111 unique reach, 3.36% CTR, and $0.08 average CPC across Facebook and Instagram.

How did Thiqa structure Meta Ads for a hardware e-commerce store in Jordan?

Thiqa built a full-funnel Meta campaign: awareness via broad reach, retargeting of website visitors, and dynamic product ads — delivering 90 purchases at 6.92× ROAS over 4 months.

Mega Hardware Jordan: 90 Sales at 6.92× ROAS via Facebook & Instagram

01 / Overview

Thiqa ran Facebook and Instagram Ads for Mega Hardware — a Jordanian hardware and home appliances retailer — driving 90 verified website purchases at a 6.92× Purchase ROAS. The campaigns reached 201,111 people across Jordan with 17,832 link clicks at $0.08 CPC and a 3.36% CTR. Facebook was the dominant purchase platform, delivering approximately 60 conversions versus 35 on Instagram. The primary converting audience was men aged 25–44, with a cost per result of $36.15 for men and $33.69 for women. Arabic creatives ran across all six Meta placements — Feed, Stories, and Reels on both platforms.

02 / The Challenge

What We Were Up Against

Mega Hardware, a Jordanian hardware and home appliances retailer, needed to convert their Facebook and Instagram presence into a real online sales channel — reaching Jordanian shoppers who are accustomed to buying in-store and driving them to purchase directly through the website.

Hardware and appliances are traditionally in-store categories — convincing Jordanians to buy online required strong creative and clear messaging
Multiple product categories (appliances, outdoor heating, tools) each require different audience profiles and creative strategies
Facebook and Instagram serve different audiences and placements — budget had to be allocated based on data, not assumptions
Conversion tracking needed to be airtight to accurately attribute purchases and optimise toward ROAS, not just clicks

03 / How We Built a 6.92× ROAS Sales Machine on Meta

How We Fixed It

Product-Category Audience Segmentation

Built separate campaign structures for each product vertical — home appliances, outdoor heaters, and seasonal hardware — each with its own audience layer combining purchase-intent behaviours, home improvement interests, and demographic targeting specific to Jordanian online shoppers.

Arabic Creative Strategy

Produced and deployed Arabic-language ad creatives across all six placements: Facebook Feed, Instagram Feed, Instagram Stories, Facebook Stories, Instagram Reels, and Facebook Reels. Product visuals were designed to drive desire and urgency, with clear Arabic CTAs tailored to each format.

Platform Split — Facebook Dominant, Instagram Supporting

Early data confirmed Facebook outperformed Instagram on purchase volume (~60 vs ~35 purchases), so budget was weighted toward Facebook while Instagram maintained reach coverage. Total reach hit 201,111 across both platforms at an average CPC of $0.08.

Conversion Tracking & ROAS Optimisation

Configured Meta Pixel purchase events and ran campaigns on a purchase-optimisation objective from day one. This gave Meta's algorithm the correct signal — actual revenue, not proxies — enabling it to find buyers rather than browsers. The result: 90 purchases, 6.92× ROAS, $33–$36 cost per purchase.

04 / 90 Online Purchases at 6.92× Return on Ad Spend