01 / Overview
In one month, Thiqa ran a Snapchat Ads sales campaign for a Jordanian fashion retailer — spending $314.94 and generating $2,587.32 in online purchase value, delivering an 8.22x return on ad spend. The campaign reached 2,029,871 Snapchat users at a $0.14 eCPM, drove 562 adds-to-basket, and closed 16 confirmed purchases. Female shoppers aged 25–34 drove 44% of all conversions, validating the audience strategy. A bold Story ad with a direct 'Order Now' CTA combined with tight audience targeting proved that well-structured Snapchat Ads can drive high-ROAS e-commerce results for Jordanian fashion brands.
02 / The Challenge
What We Were Up Against
This Jordanian fashion retailer wanted to drive measurable online sales through Snapchat — reaching shoppers on a platform where purchase decisions happen in seconds. The challenge was converting a highly visual, impulse-driven audience into paying customers at a provable return on investment.
The fashion retail space in Jordan is competitive; the creative had to stop the scroll and trigger immediate purchase intent
Snapchat's audience skews young and mobile — the campaign had to match the platform's fast, visual format without sacrificing conversion quality
Moving from brand awareness to actual online purchases required precise pixel tracking and a conversion-optimised campaign structure
The 25–34 female segment was identified as the highest-value buyer group — targeting had to be tight enough to reach them efficiently without wasting reach on non-converters
03 / How We Drove 8x Returns on Snapchat
How We Fixed It
Sales-Objective Campaign Setup
Configured the Snapchat Ads campaign with a Purchase conversion objective and deployed the Snapchat Pixel on o3ozoonjo.com to track real purchase events end-to-end. This allowed the algorithm to optimise delivery toward users most likely to complete a transaction, not just engage.
Audience Targeting for Jordanian Shoppers
Built audience segments targeting fashion-interested women in Jordan aged 25–44, aligned with purchase data that confirmed the 25–34 age group drove 44% of all conversions. Lookalike and interest-based layers were stacked to maximise in-market reach without burning budget on casual browsers.
High-Impact Snapchat Story Creative
Deployed a bold Snapchat Story ad — 'UP TO 50% ON ALL ITEMS!' — with a direct 'Order Now' call to action and a clear link to the brand's website. The full-screen creative matched the urgency of the offer and the native format of Snapchat Stories, driving 562 adds-to-basket.
Efficient Reach at Scale
The campaign reached 2,029,871 Snapchat users at a paid eCPM of just $0.14, generating strong top-of-funnel interest while keeping cost-per-purchase low enough to deliver an 8.22x ROAS. 59.4% of impressions reached female users — directly aligned with the purchase audience profile.
04 / 8.22x ROAS — $2,587.32 in Sales from $314.94 Spent
The Numbers
8.22x
Purchase ROAS
Return on ad spend
16
Purchases
Confirmed online orders
562
Adds to Basket
Product interest signals
2,029,871
Paid Impressions
Total Snapchat reach